Doechii New Single ‘Persuasive’ is the latest offering from the Florida native, whose unique flow made her a TikTok sensation

“Hearing Doechii I knew immediately this woman is a star. Her talent is boundless, fluid and authentic,” said Moosa Tiffith, President of Top Dawg Entertainment in a release. “We are committed to following her limitless vision.”

“I found a family in TDE,” Doechii said. “They don’t simply follow trends — they create them. Focusing on the music and the art is where my head is at too. We have so much coming at you — and I don’t plan to sleep for a while.”

“Persuasive” is an ode to late nights and partying just a little too hard, with Doechii — who has drawn comparisons to hip-hop visionaries like Missy Elliot — deploying her signature flow to pay homage to the joys of getting sloppy amongst friends.

The 22-year-old Tampa, Fla. native became an internet darling when her 2020 single “Yucky Blucky Fruitcake” — an autobiographical epic that seamlessly blends maniacal, rapid-fire rhymes with smooth-talking braggadocio — went viral on TikTok and propelled Doechii into the spotlight.

“I was never very personal. I made songs that I thought other people would enjoy and I avoided talking about myself or my experiences growing up because I didn’t really think it mattered. I didn’t think anybody would really care or relate,” she told Rolling Stone last year.

“That’s kind of become the whole core of my artistry. I have a belief that I am a mirror to people. I want to be able to be brave enough to say what it is that most people are afraid to say.”

Comments:

Maurice

Haven’t felt this freedom in music since I first listened to SZA and Azealia Banks. You know when your heart skips a beat and your palms get sweaty and you grab your earbuds so you can hear the song REALLY GOOD. It’s a blessing when an artist can make you excited and feel things.

Gabe Lazar

Doja has already said a few times that she wants to collaborate with Doechii and for a good reason. She's the next best thing, she's everything. IDK if the world can handle a song between the two, so much talent!!

Sonya Vasileva

This has such a "American boy" vibe to it ???????????? I wish more people released music with this type of sound

Fabian Collins

Neosoul + hip hop + black feminine energy.  This is a whole vibe.  I don’t give 2 F’s you can’t keep the African diaspora down!  You just can’t.

Amaris Carson

The “how does it feel to be you?” Gets me every time.

Indy Marie

THIS IS THE LEVEL OF CREATIVITY WE NEED IN VISUALS ! ABSOLUTELY ASTOUNDING DOECHIIII????????????????????????

Q

THIS GIVING 90S HOUSE VIBEZZZZ AND I'M HERE FOR IT!!! 

 lex LEX lex LEX lex

Idk this woman but I’m here for it and this is going right in my Apple Music playlist. Black women should be doing pop … didnt we invent it ! This song is catchy fun and generally okay to play around kids. The visuals were amazing the sexy Afro punk* alt black girl* aesthetic is generally my mood so I’m loving it here!!

Not Sarah

This is INCREDIBLE - the performance, the fits, the impeccable direction - probably my favourite music video in a while!

Anthony Crawford

I have literally played this song on repeat more than 100 times in two days. It's rare you get an artist that pulls you into the music like this. It's almost as if she was Azalea Banks sister. I want to see a collab !!!!! This song is amazing and the video is just EVERYTHING !

LeilaLashesOut

People need to stop sleeping on doechii ???? her visuals here remind me of missy elliot when it comes to creativity, she steps outside the box and puts thought into her content. Also love the vogueing, that’s a nice homage to the club kids! =] Doechii is an artist in the finest regards. 

Lauren Jackson

She can literally take over the industry. She has IT

Natthe Cat

The lyrics, beat, dance moves, the FASHION this is the definition of an artist

Evren W

How is this not everywhere right now. People need this in their life

WillOnAWhim

This just gave me my whole life a wow