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Banner & Ear Advert : Style Guide

Banner Adverts | 728px x 90px | Max 95kb


Banner adverts must conform to the following criteria :

Backgrounds (If used) | Recommended | Solid color or image and cover the entire Image area (728px x 90px). Backgrounds can be 'Transparent' but all headlines & text (Excluding Logo which can abut the margins) must be contained within the 'Text Area'.

Headlines | Recommended | Max. size 20pt, Kerning (Letter spacing) : Tight | Font Type : San Serif (Example : Arial) | Font Style : Bold - For maximum legibility on small screens.

Sub-Heads | Recommended | Max. size 14pt, Kerning (Letter spacing) : Tight | Font Type : San Serif (Example : Arial) | Font Style : Bold - For maximum legibility on small screens.


Static 'Banner Advert' 728px x 90px :


Animated 'Banner Advert' 728px x 90px :

Animated 'Banner Advert' Format : '.GIF' | Frame Display : 3sec p/frame | NO TRANSPARENT BACKGROUNDS - Backgrounds (If used) must cover the entire image area (728px x 90px) and must either be a solid color or image.


Ear Adverts | 200px x 100px | Max 95kb


For high impact it is strongly recommended that 'Ear Adverts' be 'Animated' in *.gif format (See spec. below). Static 'Ear Adverts' in *.jpg format are also acceptable.


Ear adverts must conform to the following criteria :

Backgrounds | Recommended | Solid color or image and must cover the entire image area (200px x 100px). NO TRANSPARENT BACKGROUNDS.

Headlines | Recommended | Max. size 18pt, Kerning (Letter spacing) : Tight | Font Type : San Serif Condensed (Example : Arial Condensed) | Font Style : Condensed Bold - For maximum legibility on small screens.

In-Ad Text | Recommended | Max. size 12pt, Kerning (Letter spacing) : Tight | Font Type : San Serif Condensed (Example : Arial Condensed) | Font Style : Condensed Bold - For maximum legibility on small screens.


Animated 'Ear Advert' 200px x 100px :

    

Animated 'Ear Advert' Format : 'GIF' | Frame Display : From 2sec to 3sec p/frame | NO TRANSPARENT BACKGROUNDS - Backgrounds must either be solid color or image and cover the entire image area (200px x 100px).


Portmac.news Content Guidelines.

We define content as any article, news story, video, slideshow, podcast, whitepaper, or infographic – owned, earned, sponsored, native, and more – that offers informational and/or entertainment value to the reader with respect to a product or service.

Please note that Portmac.news reserves the right to reject any content for any reason at our sole discretion. While we may not identify problematic content before it goes live, content will be blocked post-launch if we feel it compromises the safety or quality of our service. In addition, any content linked to from the Portmac.news service that is not related to the members service content will be immediately removed. Any member who repeatedly violates our guidelines will be blocked from the Portmac.news service without notice.

Member submitted Portmac.news News Stories should be objective, relate only to that members business and not contain any offers or inducements which may contravene the laws of the members state &/or territory &/or country of residence. News stories must not offer prizes or run competitions without the appropriate approvals being received in advance from the relevant regulatory bodies in that members state &/or territory &/or country of residence.

Prohibited Content/Categories

Nudity and pornographic language : Images may not be overly sexual, imply nudity, display excessive amounts of skin/cleavage or focus unnecessary on body parts.

Hate, violence, or discrimination : Defames an individual, organization, or group of people, Segregates or classifies individuals or groups of people by race, religion, or sexuality.

Exploitation or endangerment of minors :

Misleading advertising techniques : Deceptive practices to encourage continuity sign-ups, Encouraging accidental clicks by implementing ads that appear to be organic content, Utilizing fake comments that appear to be from real individuals, Employing unsubstantiated claims to promote a product or service. Misleading advertising techniques are not allowed including but not limited to: Fake testimonials, Fake comments, “Too good to be true” statements, Fake social media icons, False 3rd party endorsements by celebrities or others, False rumors about any person/celebrity.

Class-action suits or malpractice claims.

Penny Stocks, High Risk Investments, and Business Scams : Content which encourages high risk investments or money making schemes with the intention of profiting off user participation, No Forex trading, No Binary options trading, No Payday Loans.

Non-government approved pharmaceutical products and supplements : May not make illegitimate or unproven claims about results, May not promise to diagnose, cure, prevent, treat, or reverse any disease, condition, or illness, No male enhancement or erectile dysfunction products.

Information Harvesting : Content that harvests personal and/or confidential information from users with the intent to distribute or engages in lead generation with the purpose of generating profit off information gathered.

Malware : Contains adware, malware, spyware, virus, Trojan Horses, or other features designed to infiltrate or damage computer systems or access personally identifiable user information without explicit user consent.

Headlines : When creating additional titles for your content, please ensure all new titles accurately reflect the tone and subject matter of your content. Headlines will be rejected if they attempt to mislead or falsely entice readers.

Images : Images cannot include : Nudity or sexual imagery, Weapons, Drugs or drug paraphernalia, Imagery that is designed to provoke, offend, or shock, Violence, gore, or dead bodies, Graphic images of physical deformities or health conditions, Profanity or offensive language. Images cannot employ deceptive practices to entice a user to click. These include: Images that pretend to be a system or site warning, Images that use sensational tactics that are not relevant to the source material, Images that show before & after photos.


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