This is the first sentence of the first paragraph of this News Story's "Body copy". The "Body Copy" section of each News Story can contain an unlimited amount of text but Members are reminded that Users tend to only read the first few paragraphs of any News Story & will only read more if the content is of interest to them.

As such, it is best to place all important information in the first few paragraphs of your "Body Copy", then use the following paragraphs to expand upon the subject & add extra detail. Your "Call To Action" statement (If any) should be in bold like this to ensure Users don't miss it !

In actuality, is is probable that six to eight paragraphs should be the textual limit for each News Story. It is also a good idea to use the last paragraph as a pointer for a 'User Action', such as 'Click our logo to visit our Member Profile for Company Details' or perhaps 'Click our banner ad below to visit our website for opening hours & special offers' etc.